PDS – Alessandro Carelli Service Design Portfolio

Personal Data Store

Service Design Lead • Strategic project • 5 team members • 4 months

The Personal Data Store (PDS) is an application enabling individuals to collect and exercise control over their personal data. To design the PDS proof of concept and business cases, I worked with a diverse and international team of strategic designers, business experts, and technology experts based in Italy, Estonia, and Japan. The PDS was showcased at global conferences, including the MyData Global Conference 2020.

How can a Personal Data Store (PDS) empower users to take control of their personal data while also enabling organizations to become part of the personal data ecosystem?

Problem. The government of Japan is introducing new data privacy regulations that allow Personal Data Stores (PDSs) to operate in the country. In response, a leading technology company has been developing a secure data exchange platform to support these PDS operators. Our multidisciplinary strategic design team assisted the strategic business division understand how this advanced technology would benefit individuals and businesses.

Approach. Our approach involved defining and evaluating various business cases to determine the PDS’s main value propositions in different scenarios. We also supported the technology division in outlining the system’s technological requirements. These scenarios were then transformed into selected user journeys, effectively bridging the gap between user expectations, business goals, privacy regulations, and software development needs.

Solution. The PDS application includes five interconnected functionalities: a Marketplace, Identity Verification, a Dashboard, Consent Management, and a Data Wallet. This system gives users easy centralized access to and control over their data, while providing businesses with a platform to offer innovative and targeted services. This platform simplifies and improves compliance with privacy regulations, benefiting both users and businesses.

Impact. The PDS project assisted stakeholders and executives in understanding the next steps of their personal data business strategy. It was also chosen for presentation at global conferences, such as the MyData Global Conference 2020.

A Quick Heads Up: Details have been omitted due to the NDA agreement. Please note that all opinions reported are mine.

Responsibilities

Leading the daily activities of an international and multidisciplinary design team located in Italy, Japan and Estonia

Engagement of client and help with scoping the project

Design of the use case scenario, service blueprints and low and high fidelity wireframes

Design and facilitation of workshops and design-thinking activities both online and offline

Host of the daily stand-up meeting and the project’s retrospectives; mentor to junior design team members

Went to the top deck of the Tokyo Tower, which is 250m high

Activities

Design leadership

Project strategy and value proposition
Client expectations management
Cross-team facilitator

Project and team management

Project scoping and planning
Team management
Stakeholders management

Service Design

User scenarios
Service journey, concept design, wireframes
Blueprinting

Design research

Desk Research
Workshop delivery

UX design

Ideation and concepting
SD supervision
UX prototyping supervision

Project Details

Project highlights

Envision

Led senior managers in co-creating rich use-case scenarios for the data-intermediation technology, spanning the health and care, insurance, and travel industries.

Design

Transformed broad use-case scenarios into pragmatic touchpoints that were used to evaluate strategic directions

Disseminate

The project was presented at several leading international conferences as part of the global dissemination strategy

Design highlights

We designed four primary areas of the PDS as part of the project outcome and outlined several others for future development. The four designed areas include:

Identity verification

Verify the identity quickly, securely, and effortlessly

Personal Data Dashboard

Provide information and one-touch access points to personal data and data-based services

Consent Wallet

A consent management system to exercise portability, and other rights under personal data regulations

Data Wallet

Collect, review, and share personal datasets with trusted third-party service providers through a decentralised data storage system

Selected scenarios

A key project objective was to identify promising business cases for the PDS that aligned with the Strategic office’s long-term goal. By closely collaborating with the project stakeholders, several business scenarios were identified and further reviewed with sector experts. Scenarios were recounted through user narratives to enhance the understanding of users among the different teams involved and to highlight the business potential.

Efficient Care for Multiple Seniors

How can a Personal Data Storage (PDS) help caregivers and healthcare professionals manage medical records and share updates easily with other caregivers and professionals?

Chronic Condition Care

How can a Personal Data Storage (PDS) assist patients in sharing health information with their doctors?

International Health Insurance

How can a Personal Data Storage (PDS) be used to ensure that a family’s health insurance is comprehensive and applicable internationally, facilitating a worry-free travel experience?